1. Protecting Access & Preventing Overreach

IPHA actively advocates against regulatory measures that threaten consumer access to traditional plant-based remedies. By engaging with lawmakers, public health agencies, healthcare professionals and global policymakers, the organization works to ensure that regulations are informed by scientific evidence—not fear-mongering—so adults can make their own informed choices.

2. Science-Driven Education

At the heart of IPHA’s work is the promotion of rigorous, evidence-based science around plant and herbal products. Their educational outreach includes:

• Public awareness programs on plant supplement benefits, risk, safety and instructions for use. dosing

• Dissemination of research on efficacy and risk profiles

• Efforts to establish transparent, science-grounded public policy

• Informing the public and policy makes of media propaganda and government agency bias. 

3. Supporting Research & Quality Guidelines

Establishing and funding high-quality studies is a core priority. IPHA aligns with sustainability and quality benchmarks—like those in the Herbal Alliance Guidelines—to support responsible herbal medicine practices that respect environmental, cultural, and economic factors

4. Collaborate With Other Plant and Herbal Experts, Scientists and Organizations. 

United voices from experts and organizations can influence governmental policy on herbal medicine regulation, quality control, and integration into healthcare systems.  These collaborations can establish industry standards for quality, safety, and efficacy of herbal products.  Joint initiatives can educate the public, students, and practitioners about safe and effective herbal products.  In summary, such collaborations help bridge the gap between tradition and science, enhance credibility, ensure sustainability, and promote the safe and effective use of plant-based knowledge for health and wellness.